Summerlin Benefits Consulting Q&AAnswer
Nov 27, 2024 - 11:03 AM
AARP's "This Is Pretirement" campaign is an initiative designed to assist individuals in their 40s and 50s—those approaching retirement age—in planning for their financial future. Recognizing that many people feel uncertain about how much to save for retirement and may experience decision paralysis, the campaign aims to alleviate stress and promote proactive planning. It features advertisements across various media platforms, including radio, television, and social media, directing individuals to the website ThisIsPretirement.org. On this site, users can take a quiz to begin building a personalized retirement plan, providing a structured starting point for those unsure of how to proceed.
